Posts Tagged:Return on Investment

In Two Days I Improved Conversions By 28%. So What Went Wrong?

At National CineMedia, when it was noticed that our regional clients were only able to successfully upload their media files to us 40% of the time, I was asked to take a look. Upon initial examination, I couldn’t understand why the completion rate would be so low, but I did have some ideas. The first…

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UX Design: Displaying Multi-Tiered Pricing and Discounts

The decision by management to start offering multi-tiered pricing to customers, as well as in-stock pricing sparked months of debates. When I received a project that required me to present management with over 35 different ways to present this pricing information to our customers, I realized it was time to stop debating and take it…

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