Posts Tagged:Heuristics

In Two Days I Improved Conversions By 28%. So What Went Wrong?

At National CineMedia, when it was noticed that our regional clients were only able to successfully upload their media files to us 40% of the time, I was asked to take a look. Upon initial examination, I couldn’t understand why the completion rate would be so low, but I did have some ideas. The first…

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Using Feng Shui Principles to Help Web Usability

Feng Shui, a Chinese philosophy that dates back over 3500 years, is the study of all forms of energy, including the energies of spaces, and how those energies affect people . In the last decade, Feng Shui has become a regular practice in America for architects and interior designers on every scale imaginable; it has…

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