Posts Tagged:Application

In Two Days I Improved Conversions By 28%. So What Went Wrong?

At National CineMedia, when it was noticed that our regional clients were only able to successfully upload their media files to us 40% of the time, I was asked to take a look. Upon initial examination, I couldn’t understand why the completion rate would be so low, but I did have some ideas. The first…

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Going Mobile: Developing a Business Mobile Strategy

We live in a world where an online presence is quite simply a necessity for any business to succeed. As technology advances, and mobile usage increases, this online presence is not satisfactory if accessible only on the typical PC through a Web browser. Mobile access is becoming just as important as PC access was not…

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