Category Archive for: User Testing

Using Feng Shui Principles to Help Web Usability

Feng Shui, a Chinese philosophy that dates back over 3500 years, is the study of all forms of energy, including the energies of spaces, and how those energies affect people . In the last decade, Feng Shui has become a regular practice in America for architects and interior designers on every scale imaginable; it has…

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UX Design: Displaying Multi-Tiered Pricing and Discounts

The decision by management to start offering multi-tiered pricing to customers, as well as in-stock pricing sparked months of debates. When I received a project that required me to present management with over 35 different ways to present this pricing information to our customers, I realized it was time to stop debating and take it…

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Lean UX and The Enterprise Architecture – Part I

Unlike the Graphical User Interface (GUI), which only connected marketing, technology, and the user through a façade, User Experience (UX) in the enterprise incorporates the way people perceive a design, use the product, and how they make decisions. In fact, UX is a very broad term that encompasses many smaller categories, all with the goal…

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