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In Two Days I Improved Conversions By 28%. So What Went Wrong?

At National CineMedia, when it was noticed that our regional clients were only able to successfully upload their media files to us 40% of the time, I was asked to take a look. Upon initial examination, I couldn’t understand why the completion rate would be so low, but I did have some ideas. The first…

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Using Feng Shui Principles to Help Web Usability

Feng Shui, a Chinese philosophy that dates back over 3500 years, is the study of all forms of energy, including the energies of spaces, and how those energies affect people . In the last decade, Feng Shui has become a regular practice in America for architects and interior designers on every scale imaginable; it has…

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Mastering Project Management Within Any Development Environment

To be a successful project manager in a software development environment, one must know more than the “best practices” for managing a project. In software, it is often not known what the final product is going to be at the inception, nor is it known the path that will be taken to create the final…

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UX Design: Displaying Multi-Tiered Pricing and Discounts

The decision by management to start offering multi-tiered pricing to customers, as well as in-stock pricing sparked months of debates. When I received a project that required me to present management with over 35 different ways to present this pricing information to our customers, I realized it was time to stop debating and take it…

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Going Mobile: Developing a Business Mobile Strategy

We live in a world where an online presence is quite simply a necessity for any business to succeed. As technology advances, and mobile usage increases, this online presence is not satisfactory if accessible only on the typical PC through a Web browser. Mobile access is becoming just as important as PC access was not…

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Lean UX and The Enterprise Architecture – Part I

Unlike the Graphical User Interface (GUI), which only connected marketing, technology, and the user through a façade, User Experience (UX) in the enterprise incorporates the way people perceive a design, use the product, and how they make decisions. In fact, UX is a very broad term that encompasses many smaller categories, all with the goal…

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